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Back in the pioneering days of the Internet, promotion wasn't an issue. All you had to do was build a site and wait for curious surfers to show up at your door. Alas, those days have the gone the way of the steam-powered browser. Now you need to be crafty if you want to rise above the rest.
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Be Included
Search doesn't have to be hit or miss. Submitting your site to the Lycos InSite program will guarantee that your pages are included on the Lycos Search Index. Better yet, you get to pick the pages and a full refresh every 48 hours means that your site content will always up to date.
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Register Your Domain
You may have a great site. But if you're stuck with a mile-long URL, it will be tough to attract traffic. By choosing your own domain name, you can pick a short, easy to remember Web address that matches your site. Lycos Domains can help you make a name for yourself.
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Build Your Brand
Shoppers reach for recognizable brands. It's the same way online. To encourage return traffic, you need to establish an engaging and consistent image for your site. Especially if you're building a business.
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Banish Banners
You want your site visitors to remember your perfect pages, not the blinking banner ad that nearly drove them nuts. By upgrading to Tripod Plus, you'll build without pesky ads. Plus, you'll get extra disk space and bandwidth and have the freedom to add more at any time.
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Pass-it-On
Word of mouth is often the best form of advertising. But don't worry, we're not suggesting that you go door-to-door. Our friends at HTML Gear have a site add-on that makes it easy for people to recommend your site to their friends. All it takes is a click.
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Get Carded
Next time you're at a party and someone asks for your URL, don't scramble for a scrap of
paper or say it slowly and hope their memory is better than yours. Hand them your
personal contact card! You can create one online at VistaPrint.
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Drum Up Traffic
You don't need to hire a blimp, try your hand at skywriting, or spend big bucks on
Super Bowl ads to get more visitors. There are plenty of cheap ways to attract a
crowd. Just ask our friends at Webmonkey ...
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Need more ideas? Trade links and banner ads with other sites ... join a webring ... add your URL to your e-mail signature ... sneak messages into fortune cookies ...
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Members:
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